Aligned

Asks whether the thing you named is an end you actually care about, or just something easy to count. Trace it upward: if you hit it perfectly and still feel nothing changed, you named an activity, a borrowed metric, or a stand-in.

Asks whether the thing you named is an end you actually care about, or just something easy to count. Trace it upward: if you hit it perfectly and still feel nothing changed, you named an activity, a borrowed metric, or a stand-in.

Example

Your year-goal reads "publish 24 newsletter issues." Ask why until you reach the end you value: readers applying your ideas at work. Issues are the activity, subscriber count is the inherited scoreboard. Rewrite the goal around documented reader adoption instead.