Abandonment

Say in advance what evidence would end the pursuit outright, not adjust it. Unlike revising the target or rolling back to an earlier version, this closes the goal, releases the people and money, and names who is allowed to make that call.

Say in advance what evidence would end the pursuit outright, not adjust it. Unlike revising the target or rolling back to an earlier version, this closes the goal, releases the people and money, and names who is allowed to make that call.

Example

You write it before month one: if retention is still under 25% after two validated iterations and no cohort beats the floor, the VP of Product shuts the line down, no further meetings. In month 11 she does, and the six engineers move to the billing rebuild.