Revision

Keep pursuing the goal but change what it says. You alter the target number, horizon, or definition of success when evidence shows the old version was wrong, while leaving the effort alive. Difficulty alone never justifies it; only disconfirming evidence does.

Keep pursuing the goal but change what it says. You alter the target number, horizon, or definition of success when evidence shows the old version was wrong, while leaving the effort alive. Difficulty alone never justifies it; only disconfirming evidence does.

Example

Two validated iterations show retention holds at 34% for teams of 10 or more but collapses for solo users. You keep the product and revise the destination: 45% retention among team accounts by Q3, instead of 45% across all users.