Decision

Names the specific pending choice this evidence is supposed to change, who makes it, and by when. If you cannot name an action that would go differently depending on the result, you are collecting data out of curiosity, not for a decision.

Names the specific pending choice this evidence is supposed to change, who makes it, and by when. If you cannot name an action that would go differently depending on the result, you are collecting data out of curiosity, not for a decision.

Example

For the onboarding pilot, the decision slot reads: "On March 15, the growth lead either ships the new flow to all users or reverts to the old one and reassigns the two engineers." Signups going up 11 percent now has a job to do.