Rivals

List the smallest set of explanations that could honestly produce the same result, including the boring ones: chance, seasonality, a third factor, a measurement quirk, people gaming the metric. No straw men. Anyone who believes one has to recognize it as fairly stated.

List the smallest set of explanations that could honestly produce the same result, including the boring ones: chance, seasonality, a third factor, a measurement quirk, people gaming the metric. No straw men. Anyone who believes one has to recognize it as fairly stated.

Example

For the onboarding pilot you write four: the new flow works; November and December always lift signups; the paid-ads budget rose at the same time; the tracking change counts partial signups it used to drop. Each one is a real position someone in the room holds.