Thresholds

Set, in advance, the exact numbers that convert a result into a decision: the level that counts as a win, the level that counts as a loss, and the dead zone in between where you admit the test settled nothing.

Set, in advance, the exact numbers that convert a result into a decision: the level that counts as a win, the level that counts as a loss, and the dead zone in between where you admit the test settled nothing.

Example

For the onboarding pilot you write: 15 percent or more lift in 30-day activation, holding the holiday-quarter baseline, means ship it; under 5 percent means kill it; anything between 5 and 15 means the pilot was inconclusive and nobody gets to claim the memo.