Rival

Names the single most believable other reason the same result could have shown up, the one you would actually lose to. It has to be live and beatable by real data, not a straw option you picked because it is easy to knock down.

Names the single most believable other reason the same result could have shown up, the one you would actually lose to. It has to be live and beatable by real data, not a straw option you picked because it is easy to knock down.

Example

In the newsletter line, the rival is the podcast mention: a wave of fresh subscribers, who open at high rates for their first few sends, lifted the 32 to 47 percent jump regardless of subject length. That is the explanation that would take the win if it were true.