Route

Attach a specific action to each possible result before you look, including the muddy middle. Not what you would conclude, but what you would actually do next, written so nobody can renegotiate it after the number lands.

Attach a specific action to each possible result before you look, including the muddy middle. Not what you would conclude, but what you would actually do next, written so nobody can renegotiate it after the number lands.

Example

In the newsletter case: a gap of 5 points or more and you rewrite all 40 queued subject lines this week. Under 2 points and you credit the podcast, leaving the queue alone. Between 2 and 5, run four more sends first.