Construct

Write, in plain words, the real thing you care about, before naming anything countable. It is the value or state that would matter even if no system logged it. Stating it separately keeps the stand-in from quietly becoming the goal.

Write, in plain words, the real thing you care about, before naming anything countable. It is the value or state that would matter even if no system logged it. Stating it separately keeps the stand-in from quietly becoming the goal.

Example

On the activation card, the construct line reads: "a new user reaches the point where the product is doing real work for them." Not a login, not a finished setup screen. That sentence sits above every other slot, and the day-seven return login is only its proxy.