Limits

Write down, before the number ships, the questions it cannot answer: what it does not cover, what it cannot prove caused what, and which claims you agree not to make from it. This blocks later overreach.

Write down, before the number ships, the questions it cannot answer: what it does not cover, what it cannot prove caused what, and which claims you agree not to make from it. This blocks later overreach.

Example

On the activation card: a day-seven return login cannot show the user got value, cannot prove onboarding rather than the March pricing change caused the 18 percent lift, and says nothing about the 400 annual-plan accounts, who log in on their own schedule.