Safeguards

Name the ways this number could be pushed up without the real thing improving, then write the specific countermeasure for each: a guardrail metric you watch alongside it, an exclusion rule, or an audit. Anticipate gaming before anyone has an incentive to try.

Name the ways this number could be pushed up without the real thing improving, then write the specific countermeasure for each: a guardrail metric you watch alongside it, an exclusion rule, or an audit. Anticipate gaming before anyone has an incentive to try.

Example

On the activation card you write: support can no longer mark setup complete for a user, self-serve steps only; internal and test accounts are excluded; and day-30 retention plus refund rate get reported next to activation every week, so a 18 percent lift that leaks users is visible.