Scoring

Write the arithmetic that turns counted events into the reported figure, plus the cutoff that turns that figure into a verdict. Name the numerator, the denominator, how you aggregate, and what number counts as a win.

Write the arithmetic that turns counted events into the reported figure, plus the cutoff that turns that figure into a verdict. Name the numerator, the denominator, how you aggregate, and what number counts as a win.

Example

Activation rate equals users with a day-seven login divided by users who started setup that week. Report the raw rate and the change in points, never a percent lift. Call the new onboarding a win only at plus five points or more.