Results

Log what the world actually delivered, as measured, next to the prediction it answers. Record the raw number, date, and source before you interpret it or decide who was right. No spin, no rounding toward the story you liked.

Log what the world actually delivered, as measured, next to the prediction it answers. Record the raw number, date, and source before you interpret it or decide who was right. No spin, no rounding toward the story you liked.

Example

Under the February entry you write: "May 14, analytics export. Pricing page conversion 3.1 percent, up from 2.9. Podcast referral sessions 412, down from 630. Headline A/B test never shipped." Three lines, pulled straight from the dashboard.