Weights

Score each logged result by how much it should actually move you. Ask how much more expected that result was under one rival than the others, and cut its pull if the data source was weak, secondhand, or measured something other than your claim.

Score each logged result by how much it should actually move you. Ask how much more expected that result was under one rival than the others, and cut its pull if the data source was weak, secondhand, or measured something other than your claim.

Example

Traffic rose 8 percent in podcast-free weeks too, so the podcast story loses weight. But the number came from a analytics tag you changed in March, so the headline story gains only a little: mark it a mild point for the headline, not proof.