Measure

The rule that turns what was captured into a number: what counts as the thing, on what scale, over what denominator and window, and whether the act of measuring changes the answer. Not who collected it, and not who got counted.

The rule that turns what was captured into a number: what counts as the thing, on what scale, over what denominator and window, and whether the act of measuring changes the answer. Not who collected it, and not who got counted.

Example

Satisfaction is scored as the share of respondents picking four or five on a five-point item, over a rolling 21 days. The in-app popup interrupts people mid-task, so the scale now captures annoyance at the interruption, not the product.