Limits

Write down what this round of evidence still cannot settle: which rival explanations it leaves alive, how imprecise the numbers are, and who it does not cover. This is the line that names the next probe, or proves another probe would not help.

Write down what this round of evidence still cannot settle: which rival explanations it leaves alive, how imprecise the numbers are, and who it does not cover. This is the line that names the next probe, or proves another probe would not help.

Example

Your churn line: "Exit surveys only capture the 18% who answered, they skew angry, and none of them are enterprise accounts. This tells me nothing about whether onboarding or pricing drives enterprise cancels, and a fifth survey will not fix that."