Consumer

Ask who actually takes something in and depends on it to act. The real receiver is often not the official recipient, and once you name them, their needs set the format, timing, and level of detail.

Ask who actually takes something in and depends on it to act. The real receiver is often not the official recipient, and once you name them, their needs set the format, timing, and level of detail.

Example

In the coordinator case, she is the true consumer of executive directives: vague one-line asks land on her desk before anyone else's. Fix the briefing format for her rather than for the VP, and the three stalled projects start moving.