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Small multiples

Build one small template and repeat it identically for every case, so differences pop out instead of hiding. Because the shape stays fixed, your eye only has to notice what changed, rather than re-learning a fresh layout for each item.

Build one small template and repeat it identically for every case, so differences pop out instead of hiding. Because the shape stays fixed, your eye only has to notice what changed, rather than re-learning a fresh layout for each item.

Example

Give each candidate itinerary the same six-line card in the same order: dates, flight times, layover, hotel, walk to beach, total cost. Five identical cards side by side, and the $400 price gap and the six-hour layover jump out immediately.

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