Priority

Rank the competing goods in a fixed order and settle each decision by the highest-ranked one first. A lower objective matters only when the ones above it are tied. Nothing about the top rank gets traded away for gains further down.

Rank the competing goods in a fixed order and settle each decision by the highest-ranked one first. A lower objective matters only when the ones above it are tied. Nothing about the top rank gets traded away for gains further down.

Example

You rank liquidity first, return second, simplicity third. Facing two portfolios, you compare emergency access before anything else: the one holding nine months of cash wins over the one holding four, even though it yields 1.5 points less and uses half as many funds.