Discovery objective

Set the goal as finding something you do not yet have a candidate for. Not testing which of three known options wins, but searching until a viable pattern, problem, or option surfaces at all. Success is a found thing plus a search budget.

Set the goal as finding something you do not yet have a candidate for. Not testing which of three known options wins, but searching until a viable pattern, problem, or option surfaces at all. Success is a found thing plus a search budget.

Example

Replace the quota with this: interview 40 buyers in eight weeks and surface at least one problem three of them will pay to solve. If nothing surfaces by week eight, you report the empty search instead of inventing a number.