Maintenance objective

Set the goal as holding a level you already reached rather than climbing higher. Success means the number stays flat and the routine survives contact with a busy quarter. Nobody is asked to improve, only to not slide backward.

Set the goal as holding a level you already reached rather than climbing higher. Success means the number stays flat and the routine survives contact with a busy quarter. Nobody is asked to improve, only to not slide backward.

Example

Two quarters after the discovery sprint, the product has a repeatable pitch and 40 steady accounts. The goal for that team becomes "keep monthly churn under 3% and reply to support tickets within one day," not a growth number.