Performance objective

Names a specific result you commit to hitting by a date. It fits only when you already know the mechanism that produces the result, so the gap is execution and effort, not missing knowledge.

Names a specific result you commit to hitting by a date. It fits only when you already know the mechanism that produces the result, so the gap is execution and effort, not missing knowledge.

Example

Eight weeks in, the team has found the repeatable customer problem and a pitch that converts one in four qualified calls. Now the quota is honest: close 12 deals at $40,000 each by the end of Q3.