Prevention objective

Some goals are about what must never happen, not what you achieve. Name the forbidden state or the floor a variable must stay above, the warning signal, and the response rule. Use it when the downside is severe or hard to reverse.

Some goals are about what must never happen, not what you achieve. Name the forbidden state or the floor a variable must stay above, the warning signal, and the response rule. Use it when the downside is severe or hard to reverse.

Example

Alongside the eight-week discovery goal, the product team sets one floor: no customer interview promises a feature or a date. If a rep does it, sales pauses outreach that week. Burning credibility with early buyers is damage the discovery work cannot repair.