Process objective

Grade the work on running a routine, not on what the routine produces. Choose it when the actions sit fully inside your control but results arrive slowly, noisily, or through other people, so scoring outcomes teaches you nothing.

Grade the work on running a routine, not on what the routine produces. Choose it when the actions sit fully inside your control but results arrive slowly, noisily, or through other people, so scoring outcomes teaches you nothing.

Example

For the product team, the process objective is 20 logged customer conversations a week for eight weeks. You either did them or you didn't, and nobody's score moves because a deal happened to close or stall that week.