Strategic behavior or deception

Ask whether people who knew they were being measured changed what they did or what they reported. Someone gamed the metric, hid something, timed an action, or shaded a number. Add this rival only when a human has a motive and a lever.

Ask whether people who knew they were being measured changed what they did or what they reported. Someone gamed the metric, hid something, timed an action, or shaded a number. Add this rival only when a human has a motive and a lever.

Example

For the 30 percent sales drop, add: your new competitor bought a batch of five-star reviews and ran a two-week loss-leader price, or a supplier marked items in stock that weren't, so your listing kept taking orders it couldn't fill and got demoted.