Scale

How big is the version you commit to overall: the total time, money, and ambition riding on it. Ask what a quarter-sized version and a triple-sized version of the same action would look like, then treat each size as its own option.

How big is the version you commit to overall: the total time, money, and ambition riding on it. Ask what a quarter-sized version and a triple-sized version of the same action would look like, then treat each size as its own option.

Example

Your exercise plan at three sizes: a $0 walking habit in your own neighborhood, a $40-a-month gym membership, or the $2,400 trainer-plus-gym package. Same action, three commitment sizes, and the small one still survives a bad work week.