Stop conditions

Write down, before you begin, the result or event that ends the trial early and means no. It is the kill switch, not the pass mark, and it exists so you cannot rationalize a bad reading into another round.

Write down, before you begin, the result or event that ends the trial early and means no. It is the kill switch, not the pass mark, and it exists so you cannot rationalize a bad reading into another round.

Example

In the sourdough pilot you write: if weekend six ends below 120 loaves at full price, or if ingredient cost per loaf tops $4, stop renting the shared kitchen and do not sign the two-year lease. No extra weekends to see if it turns around.