E · EVIDENCE
N · Number
Explore number moves.
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Which move fits?
Explore number moves.
← CONTACTChoose a branch or move
- Baseline and denominator
Count the opportunities and exposures, not just the hits, so you know what the successes are out of.
- Repeated or time-series measurement
Measure the same thing repeatedly over time so you can tell real change from normal fluctuation.
- Sample, survey, or instrument
Use a defined population and a defensible measuring tool, and show the uncertainty instead of hiding it.