E · EVIDENCE
R · Rivals
Explore rivals moves.
02 /
What’s the overall approach?
Find out something about reality that could change the next decision.
Memory aids for this approach
- DOUBT — Name why the present information is not enough
- PROBE — Link a focused question to the choice it could change
- EVIDENCE JOB — Name what the information must help you decide
- CONTACT — Let a direct source, observation, or small test answer
- SIGNAL — Check trust, other explanations, fit, and limits