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People, books, and breakthrough ideas—connected to the mental models and moves you can use.

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Cognitive Move

BEND

Keep a loop that works and change what it aims at. The machinery is fine; the target, scoreboard, reward, or boundary it serves is wrong. You retarget rather than cut, strengthen, or stabilize. If nobody agrees what the right target is, settle that first.

Cognitive Move

Beneficiary

Asks who actually captures the value the mechanism produces, not who operates it. Follow the output downstream to whoever ends up better off. Naming that party exposes who will defend the current setup and who quietly depends on it.

Cognitive Move

Beneficiary and observable state

Name who is actually better off, then describe the changed condition in words an outsider could see or hear. Not what you will do, but what will be true, specific enough that someone else could confirm it.

Cognitive Move

Benefits

Name what each party actually gains, stated in that party's own terms rather than yours. Be concrete: the specific thing they get, not a general "this helps them." Gains one person values may mean nothing to another in the same room.

Mental Model

Benford's Law

Benford's law gives first significant digit probabilities log₁₀(1 + 1/d)

Mental Model

Benjamin Franklin Effect

The counterintuitive finding that doing a favor for someone INCREASES your liking of them—the opposite of what intuition suggests

Cognitive Move

Best achievable

Measure the result against the ceiling: the strongest outcome physically possible given your constraints, talent, and time. This contrast ignores what is typical or what you did before, and reports only the size of the remaining gap.

Cognitive Move

Best Test

Find the cheapest real-world observation where your leading options would predict different results.

Mental Model

Betrayal Trauma Cycle (Freyd)

Jennifer Freyd's framework for understanding how betrayal by someone you depend on creates a uniquely destructive form of trauma that is self-perpetuating

Cognitive Move

Better move?

Ask whether the named operation becomes easier or more reliable and whether a justified output changes. A prettier explanation with the same prediction, comparison, test, decision, or action does not pass.

Mental Model

Betting Thinking (Expressing Confidence as Odds)

Annie Duke's technique of forcing yourself to express beliefs as probabilities or wager amounts rather than verbal labels like 'I think' or 'probably.' When you say 'I'd bet $100 at 3:1 odds that...,' you're forced to ca…

Mental Model

Beware of the Prime Mammal

The prime-mammal warning questions the assumption that gradual evolutionary change requires a sharply transformed first member with a new essence

Mental Model

Bias from Incentives

Charlie Munger's emphasis on perhaps the most powerful psychological force: people's behavior is overwhelmingly shaped by their incentive structure, often in ways they themselves don't recognize

Mental Model

Bias-Variance Tradeoff

A fundamental concept from machine learning that generalizes to all prediction and modeling: bias (systematic error from oversimplified assumptions) and variance (error from oversensitivity to specific data) are in tensi…

Mental Model

Bids for Connection (Gottman) Framework

John Gottman's research revealed that relationships are built or eroded through thousands of small moments he calls 'bids for connection' — any attempt to get attention, affirmation, affection, or engagement from another…

Mental Model

Binary Search

An algorithm that finds a target in a sorted dataset by repeatedly halving the search space—checking the middle element and eliminating the irrelevant half

Mental Model

Biophilic Design Principles

Biophilic design integrates natural elements into built environments for measurable health and cognitive benefits

Mental Model

Birth Lottery

The birth lottery highlights unchosen starting conditions that shape opportunities and outcomes