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People, books, and breakthrough ideas—connected to the mental models and moves you can use.

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Cognitive Move

Decouple the systems

Build a boundary so a failure in one place stops spreading into another.

Mental Model

Decoy Effect (Asymmetric Dominance)

A pricing and choice architecture phenomenon where introducing a clearly inferior third option (the decoy) shifts preference between the original two options

Mental Model

Deep Play Theory (Ackerman)

Deep play is a state of ecstatic engagement where the stakes feel meaningful but the activity is freely chosen—distinct from both casual amusement and high-pressure work

Mental Model

Deep Work Protocol (Newport)

Cal Newport's Deep Work framework distinguishes between deep work (cognitively demanding tasks requiring sustained, uninterrupted attention — the activities that produce your highest-value output) and shallow work (logis…

Cognitive Move

Default

Make the preferred path happen without a repeated choice, while keeping an honest opt-out.

Mental Model

Default Effect in Behavior Design

The default effect is among the most powerful behavioral phenomena: people overwhelmingly accept pre-set options, with acceptance rates of 70-90%

Mental Model

Default Mode Network Theory

The Default Mode Network (DMN) is a set of brain regions (medial prefrontal cortex, posterior cingulate cortex, angular gyrus, hippocampus) that activate when the mind is not engaged in external tasks — during mind-wande…

Mental Model

Default Status

The option or outcome that applies without an active change

Mental Model

Default to Clarity

The communication discipline of choosing PRECISION and SIMPLICITY over impressive complexity—making your meaning unmistakable rather than impressive

Mental Model

Defensible Space (Newman)

Oscar Newman's theory proposes that physical design can create zones of territorial influence that residents adopt and defend, reducing crime

Mental Model

Deferred Living Syndrome

The pattern of perpetually postponing meaningful life experiences until some future condition is met, where the condition keeps receding

Mental Model

Define the Problem

The foundational step in problem-solving: precisely articulating WHAT the problem actually is before attempting solutions

Mental Model

Déformation Professionnelle

The French term for the tendency to view the world through the narrow lens of one's professional training—a more elegant and precise version of Maslow's Hammer applied specifically to professional expertise

Cognitive Move

Dehumanization

When you speed something up by routing it through a tool, the human part of it — presence, care, apology, trust — can quietly disappear while the task still looks done.

Cognitive Move

Delay

How long the loop takes to come back around. You time the gap between an action and the moment its effect returns to you, because a lag long enough to hide the connection is why a fix looks like it worked before the problem returns.

Cognitive Move

Delay Detective

Mark the lag before you double the dose or declare victory.

Cognitive Move

Delayed

Name the lag between an action and the return it produces. When weeks pass in between, cause and effect stop looking connected, so you blame today's symptom on today's conditions and quit fixes before their effect ever lands.

Cognitive Move

Delayed

Some consequences do not begin showing up until long after the action ends, so any measure taken while the work is fresh will miss them. Name the effect whose onset is deferred and the lag before it surfaces.

Cognitive Move

Delayed Thermostat

A hypothesis that a balancing response arrives late enough to create overshoot and oscillation.

Mental Model

Delays in Feedback Loops

A process in which the outputs of a system circle back to affect that system's behavior

Cognitive Move

Delegate

Assign a bounded piece of work with clear authority, acceptance criteria, and accountability.