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People, books, and breakthrough ideas—connected to the mental models and moves you can use.

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Cognitive Move

Discovery objective

Set the goal as finding something you do not yet have a candidate for. Not testing which of three known options wins, but searching until a viable pattern, problem, or option surfaces at all. Success is a found thing plus a search budget.

Mental Model

Disease Prevention vs. Health Promotion

This framework distinguishes two fundamentally different approaches to health: disease prevention (reducing the probability of specific negative outcomes) and health promotion (building positive capacities and well-being…

Mental Model

Disenfranchised Grief

Kenneth Doka's concept of disenfranchised grief describes losses that are real but socially unrecognized—grief that is not openly acknowledged, publicly mourned, or socially supported

Mental Model

Disliking/Hating Tendency

Munger's mirror of liking/loving tendency: the tendency to distort reality in negative directions when you dislike someone

Mental Model

Disney Creativity Technique

Dilts's facilitation model uses Dreamer, Realist, and Critic perspectives to generate possibilities, plan implementation, and examine weaknesses.

Mental Model

Disposition Effect

The investor behavior of selling winning investments too early (locking in gains to avoid the pain of watching them reverse) and holding losing investments too long (avoiding the pain of realizing a loss)

Mental Model

Disruptive Innovation

A theory of a particular competitive process in which an entrant begins with overlooked, overserved, or previously unserved users and may improve toward more demanding markets

Mental Model

Dissipative Structures (Prigogine)

Ilya Prigogine's Nobel Prize-winning insight that systems far from equilibrium can spontaneously generate new order by dissipating energy—chaos at one level produces organization at a higher level

Mental Model

Distinction Bias (Hsee & Zhang)

The systematic error of overvaluing differences between options when comparing them side-by-side, which leads to choosing options whose advantages are noticeable during comparison but imperceptible during actual use

Cognitive Move

Distortion controls

Identify how your test could be distorted, by confounding, selection, expectancy, gaming, or peeking, and design against it.

Cognitive Move

Distribution

Recast the thing as a spread across many cases rather than one fixed value. You stop asking what it is and start asking how it varies: the range, the subgroups, the tails, how often each outcome shows up. New operations become sampling, comparing, and betting.

Cognitive Move

Distribution / base rate

Find out how the outcome is spread across cases and what usually happens before judging any single case.

Cognitive Move

Distribution, minimum, or tail

Evaluate how outcomes vary across people, cases, or scenarios, with special attention to the worst-served and the rare severe tail.

Cognitive Move

Distribution, not only average

Ask where you sit in the whole spread, not against one summary number. Look at the range, the subgroups inside it, the tails, and how it shifts over time. A single average hides how much variation is normal.

Cognitive Move

Disturbances and duration to withstand

Name the actual shocks the thing must survive, and how long each one lasts. Not "life gets busy" but specific, sized events with a stated duration, so you can tell whether your protection is built for the real worst case or a comfortable imaginary one.

Cognitive Move

Divergent predictions

Before looking at the result, lock in what each rival explanation predicts you will see.

Mental Model

Diversification

Diversification combines exposures to reduce dependence on particular sources of loss

Mental Model

Diversity Prediction Theorem

An exact decomposition of aggregate squared prediction error into average individual squared error minus prediction variance.