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People, books, and breakthrough ideas—connected to the mental models and moves you can use.

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Mental Model

In-Group Favoritism / Out-Group Bias

The deeply rooted human tendency to favor members of one's own group (in-group) and distrust or devalue members of other groups (out-group)—even when group membership is arbitrary

Cognitive Move

Incentive mismatch

The person, company, or tool you depend on is rewarded for hitting its own number, which is not the same thing as getting you the result you actually came for.

Mental Model

Incentives

Incentives are anticipated consequences that can influence the attractiveness of actions

Mental Model

Income Diversification Strategy

Income diversification applies portfolio theory to earned income: construct multiple uncorrelated sources rather than relying on one job or client

Mental Model

Inconsistency-Avoidance Tendency

Munger's term for the brain's powerful drive to maintain consistency between beliefs, actions, and identity—resisting any change that would create internal contradiction

Mental Model

Incremental Degradation

A pattern in which small changes accumulate into a meaningful decline in quality, reliability, or alignment with an intended standard

Cognitive Move

Independence

Check whether your multiple sources actually have different failure modes or are secretly the same source repeated.

Cognitive Move

index card

Small enough to carry, so it holds one claim and a sketch and nothing more. The size is the editor. What it buys is not depth but re-encounter: the card comes back into your hand before the moment it applies, which is the only time reading it changes anything.

Cognitive Move

Index-to-baseline

Pick one reference point, call it 100, and restate every other value as a percentage of it. Unlike a fairer denominator, this fixes a common starting line, so series in different units can share one chart and be read against each other.

Cognitive Move

Indicators

Pull out the items that are only measurements standing in for something else. They are readings on a dial, not the goal, function, or mechanism itself. Once labeled this way, they stop competing with the things they were meant to track.

Cognitive Move

Indirect parties

People who never show up on the plan but absorb its knock-on effects. They don't attend, decide, or operate anything. They feel it one step removed, through a schedule that shifts, work that gets covered, or a cost that lands somewhere else.

Mental Model

Individualism-Collectivism Spectrum

The most researched dimension in cross-cultural psychology describes whether a culture's primary social unit is the autonomous self or the embedded group

Mental Model

Inert Historical Facts

Dennett examines historical facts that leave no discernible trace in a later state, using digital information preservation and discarded physical distinctions as examples.

Mental Model

Inertia

Newton's first law describes constant velocity under zero net external force in an inertial frame

Cognitive Move

Inference

This link is the reasoning that turns recorded numbers into a conclusion: the comparison you picked, the baseline, the causal story, the statistical method. Ask what else the data would have to rule out for that conclusion to hold.

Cognitive Move

Inference changes

Demand a downstream difference you can name: some prediction, question, measurement, test, or action comes out differently than it would have under the old frame. Where "helps" asks if the same work got easier, this asks whether the output itself changed.

Mental Model

Inflammation as Root Cause

Chronic low-grade inflammation has emerged as a unifying mechanism underlying most major age-related diseases: cardiovascular disease (atherosclerosis is fundamentally an inflammatory process), cancer (inflammatory envir…

Mental Model

Inflation

Inflation is an increase in a general price level over a specified period, measured using a defined index

Mental Model

Inflection Point

A mathematical inflection point is a point where a curve changes concavity

Cognitive Move

Inflows

List every transfer that adds to a stock, name where each one comes from, and attach a rate and amount to it. Sources you forgot to count are why a balance behaves better than your arithmetic predicts.

Mental Model

Influence Diagrams

A visual decision-modeling tool that maps the relationships between decisions (rectangles), uncertainties (ovals), and outcomes (rounded rectangles) with arrows showing influence