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People, books, and breakthrough ideas—connected to the mental models and moves you can use.

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Mental Model

Ma (Negative Space)

Ma is the Japanese aesthetic and philosophical concept of meaningful emptiness -- the pause between notes in music, the blank space in a painting, the silence in conversation, the void in architecture

Cognitive Move

Machine the Mechanical

Give exact, repetitive, rule-bound work to a tool, but keep interpretation and novel cases with a human.

Mental Model

Madonna-Whore Dichotomy Deconstruction

The Madonna-Whore dichotomy, originally described by Freud, is a cognitive split in which individuals (historically men, but the pattern crosses genders) categorize potential partners into two incompatible categories: 'p…

Cognitive Move

Magnitude and distribution

Turns quantity into a length, a position, an angle, or an area, so how much, how spread, and how it compares become visible.

Cognitive Move

Maintenance

Gains decay unless something holds them up, so this horizon names the recurring upkeep the result needs and what counts as success once the initial push ends. Not a future date, but the ongoing cost of not sliding back.

Mental Model

Maintenance Neglect Spiral

The self-reinforcing pattern where deferred maintenance creates escalating costs that further pressure maintenance budgets, accelerating deterioration

Cognitive Move

Maintenance objective

Set the goal as holding a level you already reached rather than climbing higher. Success means the number stays flat and the routine survives contact with a busy quarter. Nobody is asked to improve, only to not slide backward.

Mental Model

Maintenance-Centered Design

Maintenance-centered design (also called design for maintainability) ensures that a product or system can be efficiently inspected, serviced, repaired, and upgraded throughout its operational life — not just that it func…

Mental Model

Major vs Minor Chords

Major and minor triads differ in the interval between the root and third while sharing a perfect fifth

Mental Model

Major vs Minor Factors

The practice of identifying which factors could materially affect a specified outcome or decision, given their ranges, interactions, uncertainty, and constraints.

Mental Model

Makers vs Manager’s Schedule

A distinction between tasks needing extended continuity and tasks organized around shorter appointments; people can use both scheduling modes.

Mental Model

Making Mistakes

A learning-oriented approach to errors: detect and describe them, repair their effects, investigate contributing conditions, and test a correction.

Mental Model

Man with a Hammer Syndrome

Charlie Munger's colorful restatement of Maslow's Hammer with a crucial extension: not only does someone with only a hammer see every problem as a nail, but they also become UNABLE to recognize problems that aren't nails…

Mental Model

Mandala Theory of Foreign Relations

Kautilya's geopolitical model based on concentric circles: your immediate neighbor is your natural enemy (competing for same resources), and your neighbor's neighbor is your natural friend (sharing a common rival)

Mental Model

Mandate of Heaven (Tianming)

China's foundational political philosophy: heaven grants authority to rulers who govern justly and withdraws it from the corrupt or incompetent

Mental Model

Manifest Image and Scientific Image

Sellars distinguishes the manifest framework of persons and everyday objects from a scientific framework of theoretical explanation, asking how they can form a coherent understanding of the world.

Cognitive Move

Manipulable Toy

When a theory sounds right but its consequences stay vague, build the smallest spreadsheet, simulation, or prototype with one variable you can change.

Cognitive Move

map

Real positions kept, at whatever scale the question needs: a block, a campus, a town. Streets, water, and barriers go in because they are what makes two nearby things far apart. The finding is usually a route rather than a location. Straight-line closeness and travel closeness come apart the moment a river or a one-way street sits between you and the thing you meant to use.

Cognitive Move

Map

Choose this carrier when what you keep losing is layout or connection rather than a list of items: who links to whom, what sits where, which thing depends on which. You draw the relationships so position and lines carry the meaning.

Cognitive Move

Margin

Spare capacity you deliberately hold back and refuse to spend: cash, time, energy, attention. Not about sequencing or undoing anything. It asks how much surprise the plan can absorb before it breaks, then sizes the cushion to the surprise you expect.

Mental Model

Margin of Safety

Benjamin Graham's engineering-inspired principle: build in a BUFFER between what you expect and what you can withstand—so that when reality deviates from expectation (as it always does), the system survives