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People, books, and breakthrough ideas—connected to the mental models and moves you can use.

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Mental Model

Crop Rotation Logic

Crop rotation—growing different crops sequentially on the same land—is among the oldest validated agricultural knowledge systems

Mental Model

Crossing the Chasm

Geoffrey Moore’s framework for the market-development challenge of moving a technology offering from enthusiastic early adopters to customers who expect a dependable solution for a specific use case

Mental Model

Crowdsourcing

Crowdsourcing obtains contributions through an open call beyond a designated individual or team

Cognitive Move

Cue

Place a prompt or object at the exact place and moment the action should happen.

Cognitive Move

Cue in Context

Put one exact prompt at the place and time of the intended action, and delete cues that don't change behavior.

Mental Model

Cultural Capital

Bourdieu's concept that social advantage is transmitted not just through money (economic capital) but through knowledge, skills, education, and cultural competencies that signal belonging to dominant social groups

Mental Model

Cultural Code-Switching

Cultural code-switching is alternating between cultural frameworks -- language, behavior, communication style, values expression, identity presentation -- depending on context

Mental Model

Cultural Evolution

The process by which knowledge, practices, tools, and norms accumulate across generations—not through genetic inheritance but through social learning, imitation, and teaching

Mental Model

Cultural Intelligence (CQ) Model

Developed by Christopher Earley and Soon Ang, Cultural Intelligence measures an individual's ability to function effectively across cultural contexts through four capabilities

Mental Model

Cultural Rot Pattern

The progressive degradation of organizational values from lived practice to empty rhetoric, following a predictable decay sequence: (1) values are genuinely practiced and reinforced, (2) values are articulated but except…

Mental Model

Cultural Transmission (Vertical, Horizontal, Oblique)

The three pathways by which cultural information passes between individuals: vertical (parent to child), horizontal (peer to peer within a generation), and oblique (non-parental adults to younger generation—teachers, med…

Mental Model

Culture

The set of unwritten rules, shared assumptions, and behavioral norms that determine 'how things actually work here' as opposed to 'how we say things work.' Culture is revealed not by values posters but by what gets rewar…

Mental Model

Culture of Lifelong Learning

A set of expectations and practical supports that enable continuing learning, reflection, application, and revision beyond formal education.

Cognitive Move

Cumulative total

An accumulated quantity over a period where timing can vary but the total is what's causally meaningful.

Mental Model

Cunningham's Law (Best Way to Get Answers Online)

Ward Cunningham's observation that 'the best way to get the right answer on the internet is not to ask a question; it's to post the wrong answer.' People are more motivated to correct errors than to answer questions—the…

Mental Model

Curiosity Instinct

The intrinsic human drive to seek novel information and experiences—a motivation as fundamental as hunger or fear

Mental Model

Curiosity Tendency

Charlie Munger's recognition of curiosity as a fundamental psychological drive that produces disproportionate learning and advantage when cultivated—and disproportionate ignorance when absent

Mental Model

Curse of Knowledge

The cognitive bias where, once you know something, you can't accurately reconstruct what it's like NOT to know it—making it difficult to communicate with or design for people who lack your knowledge

Mental Model

Customer Development

Steve Blank's methodology for validating business hypotheses through direct customer interaction before building products