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People, books, and breakthrough ideas—connected to the mental models and moves you can use.

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Mental Model

Hassle Premium

A practical pricing idea: people may pay for an offering that reduces time, effort, uncertainty, coordination, or inconvenience around a desired result

Mental Model

Have clear goals.

Clarify the outcome or question that should guide an effort, along with relevant constraints and priorities

Mental Model

Health Literacy Model

Health literacy—the ability to obtain, process, understand, and use health information to make appropriate health decisions—is a stronger predictor of health outcomes than income, education, employment status, or racial/…

Mental Model

Health Screening Schedule Protocol

A protocol for maintaining a proactive health screening schedule organized by age decade, moving from reactive healthcare (treating symptoms) to preventive healthcare (detecting problems early)

Mental Model

Healthspan vs. Lifespan

The healthspan concept, popularized by Peter Attia and others, distinguishes between total years lived (lifespan) and years lived in good health (healthspan)

Mental Model

Hedging

Hedging uses an offsetting position or arrangement to reduce exposure to a specified risk

Mental Model

Hedonic Treadmill

The psychological phenomenon where people rapidly adapt to both positive and negative life changes, returning to a relatively stable baseline level of happiness

Mental Model

Hedonic Treadmill Blindness

Not just the hedonic treadmill itself (which most educated people know about intellectually) but the specific blindness to it: the persistent belief that the next achievement, purchase, or life change will produce lastin…

Cognitive Move

Helps the operation

Ask whether the new frame makes the specific job you are doing cheaper, faster, or more reliable. Not whether it changes your answer, but whether reaching an answer takes less work, less guessing, or fewer steps than before.

Mental Model

Herb, Alice, and Hal, the Baby

Dennett imagines genetic information passing through digital representation before contributing to a fictional child, asking how informational continuity relates to physical carriers and reproduction.

Mental Model

Herd Immunity

Herd immunity is indirect protection resulting when population immunity reduces transmission

Mental Model

Heredity

Genetic heredity concerns transmission of DNA variants from parents to offspring

Mental Model

Heterophenomenology

Heterophenomenology is Dennett's proposed approach to studying consciousness through careful interpretation of first-person reports alongside other evidence, while suspending automatic acceptance of the reporter's theore…

Mental Model

Heuristic

A mental shortcut or rule of thumb that simplifies complex decisions into manageable judgments—producing quick, usually-good-enough answers without exhaustive analysis

Mental Model

Hick's Law

William Hick's experimental finding that the time required to make a decision INCREASES LOGARITHMICALLY with the number of choices available

Mental Model

Hidden Curriculum Awareness

The hidden curriculum encompasses the unwritten, unofficial lessons students learn alongside formal content